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Telstra Purple announces two new acquisitions, plans growth across IoT, cloud and security

By Catherine Knowles
Fri 4 Feb 2022

Telstra Purple has announced it will acquire two Australian companies to bolster its IoT capabilities and accelerate its industry vertical growth ambitions. These two companies are Alliance Automation and Aqura Technologies.

Alliance Automation is one of Australia’s largest independent providers of IoT industrial automation solutions and control systems.

Founded in 2010, Alliance Automation is headquartered in Brisbane with several offices around Australia, staffed by more than 250 engineers and consultants.

It provides services in technical advisory and design, electrical and automation engineering, project management, site installation, business intelligence, operational technology cyber security and 24x7 support.

Aqura Technologies delivers key technology and telecommunications infrastructure solutions including industrial wireless, complete access networks, unified communications and industrial IoT.

A wholly owned subsidiary of ASX-listed Veris, Aqura Technologies has more than 90 staff across Perth, Brisbane, Adelaide and Melbourne as well as a fly-in-fly-out workforce that services all parts of Australia.

Following the acquisitions, Telstra Purple states the company will be able to offer professional and managed services capabilities to deliver industrial-grade wireless and fixed networks in remote and underground operations (Aqura Technologies), while expanding the potential for digital transformation services, industrial automation capabilities, digital twins, smart spaces and operational technology cybersecurity (Alliance Automation).

In addition, these acquisitions will bolster Telstra Purple’s presence across mining, energy, oil and gas, utilities and defence projects, and increase its automation and digital transformation engagements.

Alliance Automation and Aqura Technologies’ industrialised capabilities and solutions will also be valuable in adjacent industries including supply chain, agriculture and manufacturing.

These strategic acquisitions aim to establish Telstra Purple as a leading IoT provider in Australia, the company wrote in a statement.

Telstra Purple head Christopher Smith, says the deals were testament to Telstra Purple’s successful growth strategy.

Smith says, “As our 10th and 11th acquisitions, Alliance Automation and Aqura Technologies will accelerate Telstra Purple’s growth, particularly in IoT, cloud and security, across key industry verticals, which are important building blocks of our T25 strategy.

“Both companies have demonstrated consistent historical growth, close customer and vendor relationships, backed up by a deep pool of specialist talent with a strong pipeline and growth outlook. We were impressed by their people, expertise and capabilities and believe they will be very valuable additions to the Telstra Purple team.”

Alliance Automation managing director and CEO Matthew Griffiths says, “Alliance Automation is excited to join Telstra Purple. The opportunities that arise out of our complementary capabilities, but shared customer and employee centric services base will enable us to jointly provide world class digital transformation strategies to improve operational efficiencies for all our customers.”

Griffiths says, “Joining Telstra Purple will provide unparalleled value propositions for both our employees and our customers, taking Alliance Automation to the next level of technical capability and accelerating our push toward Industry 4.0 excellence for all of our customers.”

Aqura Technologies CEO Travis Young said, “Our team is very excited about the opportunities that are ahead. Our specialist capabilities, coupled with the highly complementary service offerings of the broader Telstra Purple family will deliver more powerful and compelling solutions.”

Young says, “We can now more rapidly accelerate our growth to meet the significant demand of organisations who are looking to leverage next-generation connectivity as part of their broader digitisation strategies.”

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