New VP Sanjay Deshmukh to drive Elastic's APJ growth

Elastic has announced the appointment of Sanjay Deshmukh as Vice President for Asia-Pacific and Japan.

This strategic move will see Deshmukh lead Elastic's efforts to scale and expand in the Asia-Pacific and Japan region, enhancing customer connections and strengthening the partner ecosystem amid escalating demand for AI-powered solutions.

Sanjay Deshmukh comes with a wealth of experience in the enterprise software sector, notably from his recent role at Snowflake. His new responsibilities at Elastic will focus on managing the regional growth and seizing opportunities driven by the rising interest in AI technologies.

Matthew Day, Vice President and General Manager of International at Elastic, commented on the appointment, saying, "The Asia-Pacific Japan region is a high-growth market fueled by the demand for meaningful AI innovation. Sanjay's proven expertise in leading enterprise software organisations through periods of rapid growth and his ability to build high-performance teams will continue to build on our success. As our customers seek ways to leverage their data for GenAI use cases and consolidate their search, security, and observability needs onto a single platform, Elastic is uniquely placed to support them."

Sanjay Deshmukh expressed optimism about the growth potential in the Asia-Pacific region, stating, "Asia Pacific is poised to be the fastest growing market for generative AI due to rapid digitalisation, the availability of AI talent, data and a vibrant start-up ecosystem. With Asia's rapid adoption of AI, data has never been more critical. Connecting the right data at the right time enables a new wave of AI products that are relevant and effective in solving real business problems. I look forward to empowering developers, IT teams, and organisations across APJ to transform data into answers, actions, and outcomes with Search AI."

According to the company, the appointment aligns with its broader strategy to capitalise on market trends and further its reach in regions experiencing accelerated digital transformation and technological adoption. Elastic's ambition to drive growth and innovation in AI indicates a commitment to meet the evolving needs across different sectors within Asia-Pacific and Japan.

Elastic describes itself as enabling real-time data insights at scale, with solutions that address search, observability, and security concerns built on its Elastic Search AI Platform. The company's strategy involves consolidating these functionalities to offer streamlined solutions to its clients, including a noticeable presence within Fortune 500 companies.