Gigamon takes 51 per cent of deep observability market

Gigamon held 51 per cent of the deep observability market in 2025, according to research from 650 Group. The sector grew 18 per cent year on year.

The findings place Gigamon at the top of a segment that 650 Group expects to expand at a compound annual growth rate of 29 per cent, reaching nearly USD $2.1 billion in revenue by 2030. Deep observability sits within a broader observability market forecast to reach USD $10.2 billion in 2026, where Gigamon ranks as the sixth-largest vendor.

Demand for these tools is being driven by rising traffic volumes across hybrid cloud environments, container-based infrastructure and AI workloads. According to the report, surging east-west traffic within networks is creating blind spots that can make it harder for organisations to detect cyberthreats and monitor performance.

Deep observability refers to products that inspect and collect network, security and computing traffic by extracting event metadata from packets or computing infrastructure. Under 650 Group's definition, the category includes value-add decryption, filtering and deduplication, as well as probes and agents sold as standalone systems and charged separately from other observability platforms.

The definition also includes hardware probes or virtual agents, support for multiple vendors, deployment across public cloud, private data centres and co-location environments, and interoperability with a range of observability platform data lakes.

AI pressure

Gigamon linked the market's growth to the spread of AI systems and increasingly complex cloud estates. Organisations are dealing with rising data volumes and a growing need to monitor agent-to-agent communications, while maintaining visibility into encrypted traffic and internal network flows.

A separate survey of more than 1,000 global security and IT leaders, cited by Gigamon, found that 89 per cent agreed deep observability is a foundational element of cloud security. The company argued that the need for network-derived telemetry is becoming more urgent as AI workloads grow.

650 Group Co-founder and Analyst Alan Weckel said the trend reflects mounting operational and security pressure within modern infrastructure.

"AI is rapidly intensifying cybersecurity challenges as data volumes surge and visibility becomes harder to maintain across increasingly complex cloud environments and evolving threats," Weckel said. "Organisations are turning to deep observability to regain end-to-end insight into AI-driven data flows, strengthening security, improving performance, and enabling greater automation. As the fastest-growing segment we cover, deep observability is emerging as a critical data layer that delivers consistent, high-quality network intelligence to AI-driven systems and helps organizations realize and protect the value of their AI investments," Weckel added.

Regional split

North America accounted for 60 per cent of the deep observability market in 2025, according to 650 Group. Europe represented 24 per cent, while Asia-Pacific excluding China made up 12 per cent.

Although North America remained the largest region by revenue, Asia-Pacific excluding China recorded the fastest growth, with revenue rising 33 per cent year on year. The report also projected that cloud-delivered deep observability products would account for 54 per cent of market revenue by 2030.

Other vendors included in the report were Arista, Kentik, Keysight and Netscout. The category remains relatively concentrated, with Gigamon's 51 per cent share indicating that one supplier accounts for more than half of sector revenue.

Product moves

During 2025, Gigamon introduced two AI-related products aimed at security and infrastructure teams. AI Traffic Intelligence is designed to give users visibility into generative AI and large language model traffic across more than 40 engines. Insights is an agentic AI application built around network-derived telemetry for investigations and operational response.

AI Traffic Intelligence is available now, while Insights is in limited access for global customers. Gigamon said its broader platform delivers packets, flows and metadata to cloud, security and observability tools to help organisations monitor hybrid cloud infrastructure and identify bottlenecks or compliance issues.

Gigamon serves more than 4,000 organisations worldwide, including 83 of the Fortune 100, mobile network operators and public sector agencies.

According to 650 Group, cloud-delivered deep observability offerings are expected to generate more than half of the nearly USD $2.1 billion in revenue forecast for the market by 2030.