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Facial recognition company Vix Vizion enhances product for AU hospitality workers

By Ryan Morris-Reade, 06 Jul 2021

Australian facial biometrics and analytics organisation Vix Vizion has responded to user feedback and released an improved user interface.  

The Imagus Facial Recognition platform developers have upgraded the user interface on the solution to enhance ease-of-use for hospitality workers. The upgrade is in response to feedback from one of the company’s largest markets, hospitality.

Vix Vizion says the user experience has been enhanced to offer easy sign-on, streamlined uploading of data and metrics, as well as a simplified layout and administration panel.

The Vix Vizion Imagus solution is prominent in the South Australia market, where the state government has introduced mandatory facial recognition in all responsible gaming venues to uphold its opt-in self-exclusion policies.

“Vix Vizion were really good when we told them what we needed in a platform,” says Hurley Hotel Group gaming manager, Michelle Rowley.

“Ease of use is important to us because all appropriate staff in that particular role need to operate the system with minimal training and supervision. Vix Vizion listened to our needs, then went away and made changes almost instantly based on the actual end-user experiences we described to them.

“Our staff can sign onto the platform using their staff ID and find their way around the system with ease,” she says.

As a wholly Australian owned and operated company, all the development at Vix Vizion is done in-house.

“The fact that our development team is based in Queensland makes it faster to respond to market demands and removes a lot of the barriers between our customers and us,” says Vix Vizion channel and product manager, Fraser Larcombe.

“We can take on board essential feedback directly from our customers and action it right away if need be. That way, our Imagus platform is always set up exactly how it needs to be for the people in the field who are using it every day.

The company has captured more than 80% of the hospitality market in South Australia. It is now expanding that service into other states, including Queensland, where large clubs such as Carina Leagues have deployed the Imagus platform, and New South Wales, where Churchills Sports Club have also rolled out the solution.

“Having the facial recognition system removes any element of doubt for us,” says Rowley.

“A staff member reported just the other day that an individual who had been placed on the exclusion list some years earlier tried to enter one of our venues and looked nothing like they did in the official file photo.”

She says the staff member stated there was no chance they would have picked up on it by visually sighting the individual, but the Imagus platform recognised them instantly and sounded an alert.

“It is important to us to use Australian-made software wherever we can,” she says.

“Having the local team here, making changes in response to our ideas and requirements, has been fantastic, and we know that our data never has to leave our borders. Also, Vix Vizion works closely with our trusted integration partners, so there is a strong sense of local teamwork.”

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