Dell unveils 2025 Partner Program to boost AI innovation

Dell Technologies has introduced its 2025 Partner Program, which aims to accelerate growth and collaboration across critical technology areas, including Storage, Client, Networking, and AI.

Reflecting on the program's significance, Shant Soghomonian, Senior Director and General Manager, Channel, Dell Technologies ANZ, commented on the programme's importance: "2024 has been a remarkable year of success, made possible by the dedication of our ANZ channel partners. We deeply value the feedback from our partner community, which has guided us in introducing smart collaboration tools that leverage data from past interactions to enhance business account management. With increased profit visibility and faster quote times, these enhancements are designed to deliver a more efficient and seamless experience for our partners and their customers. Together, we're unlocking new opportunities and driving greater success in the tech industry."

The 2025 program will include several enhanced growth incentives. Titanium partners will now receive a new 2% Storage+ growth incentive, provided they achieve their quarterly targets. The program also offers a 1.5% Client growth incentive for Titanium partners who meet their quarterly Client PC unit target.

Among other measures, Dell's newly launched AI PC portfolio aims to support partners in benefiting from the upcoming PC refresh cycle. Additional incentives comprise of a Compete Select rebate, which offers all metal-tier partners a 4% rebate for new business wins in Dell storage, data protection, or Client+ sectors.

The global technology market, as per Canalys, is expected to exceed USD $5 trillion by 2025, with partners delivering more than 70% of the market. AI is predicted to play a crucial role in this growth, prompting Dell to provide resources to help partners accelerate AI adoption.

The new program will furnish partners with AI-enabled architecture, such as the Dell AI Factory portfolio, facilitating the development of AI capabilities. Further, it will introduce an AI Networking Multiplier, delivering a 3X incentive on Dell PowerSwitch Z-series offerings.

Dell's emphasis on AI extends to an updated Data Science & AI training competency, designed to aid partners in utilising Dell's AI offerings. Additionally, the company will continue to support partners in sustainable practices through Dell Asset Recovery Services.

The initiative also supports "Partner First Strategy for Storage," fostering collaboration between Dell and its partners. Enhanced tools and policies included in the 2025 Program aim to streamline partner experiences, increasing predictability in engagement and collaboration efforts.

Manish Gupta, Vice President and Regional Partner Ecosystem Leader, Asia Pacific Japan & Greater China, Dell Technologies, highlighted the collaborative nature of the program: "At Dell Technologies, winning together is our north star – we believe that creating exceptional outcomes is only possible through strong partnerships across our ecosystem. Our 2025 Partner Program is poised to accelerate innovation throughout our shared ecosystem, allowing us to address the largest opportunities in the technology industry today and unlock growth in the AI era."

Gupta further noted: "With predictable engagement and tailored rewards, Dell is committed to leveraging new growth opportunities and drive greater impact hand-in-hand with our partners. The 2025 Partner Program will enable deeper collaboration such that we continue to win with our partners and uncover new routes to shared growth and success in the years ahead."

The comprehensive program continues Dell's strategy of equipping partners with the necessary tools and knowledge to succeed, thereby driving forward the company's commitment to advancing technological capabilities and market opportunities.