SecurityBrief Australia logo
Australia's leading source of cybersecurity and cyber-attack news
Story image

Aussie businesses buckle down on digital tech investments

By Catherine Knowles
Thu 7 Jul 2022

Australian businesses are planning major investments in digital technologies to support ambitious expansion plans following lessons learned from the pandemic.

New findings from an annual survey of technology decision-makers by Equinix suggest that businesses appear to remain bullish about their plans for further global expansion, despite concerns of a potential looming recession and talk at the World Economic Forum in Davos about the end of globalisation.

Of the 2,900 IT decision-makers surveyed globally in the Equinix 2022 Global Tech Trends Survey, 72% of Australian respondents indicated their organisation is planning to expand into new markets in the next 12 months.

Further, almost half of the respondents (49%) said Melbourne is the most common market in Australia to have a presence in, or plans to expand within the next 12 months, followed by Sydney (45%).

The pandemic continues to have a significant impact on businesses’ digital strategies, with more than half of Australia’s IT leaders (56%) accelerating their company’s digital evolution because of the COVID-19 crisis.

Indeed, 53% confirmed their IT budgets have increased as a direct outcome of its legacy - an insight into the now broadly acknowledged necessity for robust digital infrastructure to support evolving business needs in an instant. Furthermore, 61% believed the technology changes and investments implemented during the pandemic are here to stay.

However, several potentially limiting factors were identified by Australian businesses when it came to business success. A majority of respondents (74%) were concerned by security and data breaches and changing regulatory requirements around data privacy.

Further, 71% were also concerned about cyber attacks on their organisation. Despite those threats, nearly 80% of Australian respondents said they will remain or increase spending on carrier-neutral colocation solutions, while 80% said they intend to keep or increase investment in interconnection services to progress digital transformation and build resilience.

According to Guy Danskine, managing director at Equinix Australia, “This survey illustrates that Australia’s digital leaders, despite economic uncertainties and other challenges, will invest in and plan for continued digital expansion to ensure their future business success. It’s clear the pandemic has accelerated growth and innovation, and advanced organisations’ digital evolution.

"Australian businesses recognise the benefits and efficiencies of new digital models, such as multicloud strategies, to facilitate their ambitious growth plans, capitalising on emerging technologies that can deliver exceptional performance in real-time.”

Ensuring expansions are supported by resilient digital models is business-critical, particularly at a time of increasing volatility and emerging global threats, the study states.

As part of their digital-first strategies, 85% Australian respondents confirmed complying with local market data regulations is critical, 82% said a key priority is improving cybersecurity, while 75% highlighted the need to futureproof their businesses.

In addition, the survey revealed that in Australia:

  • Customer and employee experience prioritised: Recognising digital adoption affects end users, 79% said enhancing customer experience was a priority. Companies also acknowledged improving employee experience is critical to their transformation journey and retention of talent, with 76% citing this.
  • Cloud migration continues: 75% of IT leaders said they plan to move more business functions to the cloud. Of those respondents, half plan to move more of their business-critical applications, and more than half (55%) intend to move security functions to the cloud.
  • Investing in innovation: Many IT leaders are looking to futureproof their businesses and take full advantage of evolving technologies, such as 5G, the internet of things (IoT), and Web3. 69% of respondents said they are moving to an everything as a service (XaaS) model, citing the simplification of IT infrastructure (67%), improved user experience (52%) and flexibility (45%) as the key reasons for doing so.
  • Focusing on sustainability: While innovating, digital leaders are keeping a close eye on the sustainability of their IT infrastructure. 74% say they have a plan in place to manage the environmental impact of growing data usage and 61% are measuring and actively trying to limit the environmental impact of their IT equipment. 65% will only work with IT partners who can meet key carbon reduction targets. Indeed, 68% report sustainability is now one of their organisation’s most important drivers with commitments made to science-based targets.

Rick Villars, group vice president for worldwide research at IDC noted, “Even as enterprises seek to navigate the waves of disruptions associated with inflation, supply chain disruptions, and unmet skills needs that arose in the first half of 2022, IDC consistently hears from IT leaders that timely and expansive access to innovative technology, interconnectivity, and intelligent SaaS resources is critical.

"Companies like Equinix, that can speed access to needed facilities and connectivity options, while also enabling more effective use of hybrid and multicloud services, will play a vital role in helping IT teams make sustainable technology investment decisions and take full advantage of SaaS and digital infrastructure.”

Jeremy Deutsch, president Asia-Pacific, Equinix, says, “We are thrilled to see business leaders in Asia-Pacific prepare for international expansion and show more determination to speed up their pace for digitisation despite current financial concerns and operational constraints from global supply chains. This current trend is in line with findings from our latest study, where 85% of IT leaders in Asia-Pacific were confident about global expansion strategies."

Related stories
Top stories
Story image
Cyber attacks
Dramatic uptick in threat activity with exploits growing nearly 150%
"While it’s not a surprise given increased attack opportunities like remote work, it’s still a worrying development and one we cannot ignore."
Story image
Cybersecurity
Australian IT security concerns higher than before pandemic
Australian organisations are more concerned about cyberattacks than they were prior to the COVID-19 pandemic, according to a new survey.
Story image
Gartner Magic Quadrant
Gartner names Lookout a Visionary in 2022 Magic Quadrant
Gartner has recognised Lookout as a Visionary in the 2022 Magic Quadrant for Security Service Edge (SSE) and one of the top three offerings in the 2022 Gartner Critical Capabilities for SSE report.
Story image
Machine learning
Sysdig releases CDR offering to combat cryptojacking
Sysdig has unveiled a cloud detection and response (CDR) offering powered by machine learning to combat cryptojacking.
Story image
Data breach
Weak breach data disclosure laws for IP theft leaves vital Australian industries vulnerable
Infoblox has seen unprecedented levels of demand for cyber protection from companies outside of the Critical Infrastructure Act who have discovered security events and those who fear falling victim to IP theft.
Story image
Network Management
Superloop helping Aussie K12 schools with latest offering
Superloop has launched CyberEdge, a new cybersecurity platform that will give K12 schools in Australia the tools to optimise, secure and manage their network.
Story image
Ransomware
Big business in cryptocurrencies and cybercrime
As of June this year, about a quarter (26%) of Australians considered cryptocurrency as a good investment, and over 36% have at one point considered buying cryptocurrency as an investment.
Story image
Remote Working
Cybersecurity concerns higher than before the pandemic - report
BeyondTrust's new survey shows Australian organisations are more concerned about cyberattacks than they were before the COVID-19 pandemic.
Story image
Data Protection
VMware introduces advanced workload protection for AWS
VMware Carbon Black Workload for AWS delivers comprehensive visibility and security across on-premises and cloud environments for AWS customers.
AWS Marketplace
Learn how security orchestration, automation, and response (SOAR) enhances your security strategy.
Link image
Story image
Cybersecurity
Palo Alto Networks responds to rise in threats with MDR service
Unit 42 Managed Detection and Response is a new service that can offer continuous 24/7 threat detection, investigation and response.
Story image
Neat
Workplace design a crucial factor for better employee experience - report
The key to a successful workplace could be its design, according to research from Ecosystm and Neat.
Story image
Compliance
Why security needs to shape your journey to the cloud
It's estimated that 80% of workloads could be in the cloud in the next few years. How can you make all that data secure?
Story image
Web application firewall
Radware recognised in KuppingerCole’s 2022 Leadership Compass report
Radware has been named a Product, Innovation, Market and Overall Leader in the 2022 KuppingerCole Leadership Compass report for Web Application Firewalls.
Story image
Digital Transformation
Dear boardroom, please don’t put digital transformation back in the box
Australian companies are years ahead of where they would have been – a position that the country is poised to take advantage of to do great things. And one that it risks losing.
Story image
Firewall
Fortinet unveils compact firewall for hyperscale data centres, 5G networks
"Fortinet’s dedication to pushing the boundaries of what is possible in security performance has yielded the most powerful compact firewall yet."
Story image
Gaming
Attacks on gaming companies more than double over past year
The State of the Internet report shows gaming companies and gamer accounts are at risk, following a surge in web application attacks post pandemic.
Story image
Cybersecurity
Datacom research explores reality of zero trust in A/NZ
Zero trust is fast emerging as global best practice in cybersecurity and local leaders are on board, with 83% considering it essential to security.
AWS Marketplace
See how managed security services (MSS) have evolved to Managed Detection and Response (MDR) and Extended Detection and Response (XDR). Learn how these new holistic solutions can simplify security management and improve your threat detection and response.
Link image
Story image
Data Protection
Cloud privacy, data protection more complex than on-prem
In the past 12 months, over a third of Australian businesses (36%) experienced a cloud-based data breach or failed audit. 
Story image
API
Security gaps in APIs plague organisations - study
Together, the findings highlight that existing solutions and API security tactics focused on shift-left strategies are failing to adequately protect APIs.
Story image
Rubrik
Gartner names Rubrik Leader in 2022 Magic Quadrant
Rubrik has been positioned by Gartner as a Leader in the 2022 Magic Quadrant for Enterprise Backup and Recovery Software Solutions.
Story image
Artificial Intelligence
Exclusive: NZ-based DEFEND offers global cyber protection
DEFEND supports customers in 66 countries across the globe with a relentless focus on ensuring that every dollar spent on security provides a meaningful return on investment and reduces cyber risk.
Story image
Malware
Avast One extends protection with Online Safety Score
Avast One has extended its cross-platform support by adding its Online Safety Score feature to both the Mac and iOS platforms of Avast One.
Story image
Cybersecurity
Qualys develops EASM capabilities for Cloud Platform
"Qualys unique approach to EASM is integrating the internal and external asset data from CyberSecurity Attack Management with its VMDR solution into a single view."
Story image
Mergers and Acquisitions
Netskope acquires Infiot, delivers integrated SASE platform
Converged SASE platform provides AI-driven zero trust security and simplified, optimised connectivity to any network location or device, including IoT.
Story image
Gartner Magic Quadrant
Gartner positions Commvault as Leader in 2022 Magic Quadrant
Gartner has named Commvault a Leader in its 2022 Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions report.
Story image
Malware
Research shows attacks on the gaming industry are getting worse
Web application attacks in the gaming sector have grown by 167% from Q1 2021 to Q1 2022, according to new research from Akamai.
Story image
SaaS
Claroty launches new cloud-based industrial cybersecurity platform
The company says Claroty xDome is the industry's first solution to deliver the ease and scalability of SaaS without compromising on visibility, protection, and monitoring controls.
Story image
Data Protection
Video: 10 Minute IT Jams - An update from SearchInform
Alexey Pinchuk joins us today to discuss the role the company plays in helping organisations manage risk and provide better security outcomes.
Story image
Healthcare
Why the Metaverse could be the key to enhancing the healthcare sector
The experts at Accenture understand that the programmable world is about building the next version of the physical world in healthcare, understanding complex layers in order to fully utilise technology to its maximum effect.
Story image
Ransomware
Ivanti and SentinelOne partner on patch management solution
Ivanti and SentinelOne will integrate their technologies Ivanti Neurons for Patch Management and SentinelOne's Singularity XDR platform.
Story image
Data Protection
CyberRes partners with Google Cloud in lead up to BigQuery release
CyberRes, a Micro Focus line of business, has announced a partnership with Google Cloud to support the upcoming release of BigQuery remote functions.
Story image
Cybersecurity
Optic Security Group on Australia recruitment drive
Trans-Tasman security integrator looks to meet the twin challenges of high client project demand tight & labour market supply with new opportunities.
Story image
Government
Mandiant researchers uncover significant new disinformation campaign
Researchers from Mandiant say they have uncovered a significant disinformation campaign from the Chinese Government in the wake of U.S. Speaker Nancy Pelosi's visit to Taiwan.
Story image
VMware
Latest VMware threat report reveals truth about deepfakes
"Cyber criminals have evolved. Their new goal is to use deepfake technology to compromise organisations and gain access to their environment."
Story image
Dark web
Beware the darkverse and its cyber-physical threats
A darkverse of criminality hidden from law enforcement could quickly evolve to fuel a new industry of metaverse-related cybercrime.
Story image
Privileged Access Management / PAM
The importance of stopping identity sprawl for cybersecurity
The 2021 Data Breach Investigations Report (DBIR) shows that 61% of all breaches involve malicious actors gaining unauthorised, privileged access to data by using a compromised credential. Unfortunately, it is often too late when the misuse of a credential is detected.
Story image
Indusface
Why enhancing bot protection for web and API endpoints matters
The trouble with bots is that they aren’t all bad. Unfortunately, this can make it challenging to detect malicious bots that find their way into your system and threaten your business.
Story image
Cloud
DCI plans to build new cloud edge data centre in Canberra
DCI is one of the first to commit to the Precinct which has a focus on defence, space, cybersecurity and high-tech manufacturing sectors.
Story image
Open source
Flashpoint acquires Echosec Systems, elevates OSINT capabilities
Flashpoint has acquired Echosec Systems, a provider of open-source intelligence and publicly available information.
Story image
Gartner
Veeam named Leader in enterprise backup and recovery
"We believe our innovation and ability to execute validates our solid standing as the #1 trusted provider of modern data protection."