Aryaka revamps partner programme to boost global channel growth
Aryaka has introduced a revamped partner programme designed to streamline onboarding, collaboration, and business scaling for distributors and value-added resellers across its global channel ecosystem.
The updated Aryaka Partner Programme seeks to build on the company's channel-led strategy, which this year has seen agreements with more than 30 new partners throughout the Asia-Pacific (APAC) and Europe, Middle East and Africa (EMEA) regions. Recent partnerships include NTT Hong Kong, TATA Elxsi, Intensity Global Technologies, and M.Tech.
Programmeme Details
The new channel approach is marked by a simplified, tiered model. It offers partners incentive-driven discounts, opportunities for co-marketing, and access to formal certification programmes. Further support includes Market Development Funds, Sales Performance Incentive Funds, and resources to accelerate both onboarding and go-to-market efforts with Aryaka's Unified SASE (Secure Access Service Edge) solutions.
"Aryaka has always been a channel-driven company. Now, we're doubling down on our commitment to building strong partnerships while providing the highest level of service to our joint customers," said Nick Alagna, Vice President of Global Channels at Aryaka. "In a world transformed by AI and hybrid cloud adoption, enterprises face a growing need for secure networking. With incentives, deal sharing, improved training, simplified onboarding, and additional marketing resources, Aryaka's partners will help us seize this opportunity."
The programme aims to reward productive partners through advanced initiatives for onboarding, enablement, and demand generation, supporting both partners and Aryaka in joint business development and customer support.
The structure introduces greater formalisation for joint go-to-market planning and lead generation. It is also designed to help partners get to market more quickly, equipping them with resources and services intended to deliver greater value to shared customers.
"Aryaka understands that channel success is a two-way street. That's why we're working hand-and-hand with our partners across the entire sales cycle, from opportunity sharing to initial discussions with prospects to delivering customers superior value through implementation and ongoing experience," said Alagna. "The new program equips partners with the support and tools that are critical to succeed. It's a win-win: Partners will be empowered to build profitable businesses that support Aryaka's continued growth and rising customer demand."
Regional Partnerships
Recent agreements in APAC and EMEA have included notable organisations such as Rah Infotech, Insung Digital, IMEI, Concatenate Global Communication, and M.Tech in APAC, and Brookcourt Solutions, TEEC, Hermitage Solutions, and Synax Technologies in EMEA.
The value of these partnerships has been highlighted by several regional executives. Rajagopalan Rajappa, Chief Technology Officer at TATA Elxsi, said, "Aryaka's Unified SASE as‐a‐Service, built on a single‐pass architecture and a Zero Trust WAN over a private backbone, aligns seamlessly with our AI‐first Telco vision. By combining Aryaka's platform with Tata Elxsi's design‐to‐deployment expertise, we will accelerate secure network transformation and deliver measurable business value at speed."
Eugene Pui, Regional Director at M.Tech, noted cooperation on simplifying network security for enterprises. "We are seeing enterprises across all sectors struggle to effectively manage the convergence of networking and security at scale. Our partnership with Aryaka gives us a powerful new tool to help customers eliminate that complexity and accommodate the evolving demands of their businesses. Aryaka's Unified SASE as-a-Service model makes networking and security a truly seamless, intuitive, and easy experience."
Pui added, "Crucially, this partnership is perfectly timed to address the explosive demand for unified networking and security across Southeast Asia. Aryaka Unified SASE is a genuine game-changer, and when coupled with M.Tech's deep-rooted, reseller network and extensive expertise across the ASEAN region, we can ensure that Aryaka scales its deployment, support capabilities faster and more effectively than with any other partner."
Phil Higgins, Chief Executive Officer at Brookcourt Solutions, commented, "We're thrilled to partner with Aryaka. Their expertise in SD-WAN and Unified SASE complements our commitment to delivering innovative, end-to-end technology solutions that keep organizations connected, secure, and competitive."
Strategic Appointment
Aryaka has brought on board Micheal McCollough, Senior Vice President of Channels and Alliances at Mimecast, as a strategic advisor. McCollough is expected to leverage his extensive experience from roles at Akamai, Imperva, and Anomali.
"Aryaka is proving that a robust partner ecosystem is the best path to bringing their unique vision for secure networking to the market," said McCollough. "This role is a great fit for both of us. I'm excited to leverage my cybersecurity and channel experience to help Aryaka reach more enterprises across the world."
The company's channel initiatives have grown globally, with previous distributor arrangements such as a North American agreement with TD SYNNEX. Aryaka intends for these combined developments to support ongoing growth and rising customer needs for secure, unified networking solutions around the world.
